Girl in Charge Public Relations is a dynamic boutique entertainment pr firm dedicated to planning creative and strategic media plans and executing those plans utilizing the skills and knowledge obtained by the many years of experience provided by its owner, Amy Malone, Certified Public Relations Specialist.

The goal of GICPR is to have a clear understanding of the wants and needs of our clients, ultimately providing them with maximum exposure and the elevation of their profile.

Based out of Los Angeles, GICPR is the innovation of Amy Malone, the Girl ICharge! of this public relations firm.   For many years Amy has been a significant force in Urban Entertainment, working for such industry leaders as Capitol Records, Virgin Entertainment, CBS Entertainment, Radio-One, and BRE Magazine.  In order to utilize her persuasive communication skills, strong writing ability, and love for music, Amy decided to create a full service pr firm that specializes in catering to the needs of clients wishing to generate heightened awareness of themselves in the urban community as well as the mainstream market.

GICPR manages all of our client’s publicity needs and we are constantly contacting media outlets on our clients’ behalf, including regular communication with radio, electronic media, television and print publications.  All public appearances, interviews, and promotions will be handled by Amy Malone personally, with a strict policy to never leave a client feeling unprepared or ill-informed.

Public Relation services provided by GICPR

  • Orchestrate Public Appearances
  • Organize Meet & Greets
  • Organize Press Conferences
  • Secure Interviews and Media Placements (tv, print, radio, internet)
  • Coordinate Publicity Campaigns
  • Red Carpet Preparation and Attendance
  • Construct Electronic Press Kit (EPK)
  • Write Press Releases and Bios
  • Media training and Interview Preparation
  • Coordinate Press Tours and Junkets
  • Provide Celebrity Guest for Special Events or Promotions
  • Coordinate Special Events
  • Media Room Coordination
  • Talent Flow
  • Client Bookings
  • Crisis Management
  • Project Publicity
  • Social Media Impact (Facebook, Twitter, Linkedin, Instagram, Pinterest, Flicker)

Why Girl In Charge Public Relations?
The Girl ICharge! possesses a determination to NEVER take no for an answer when yes is just as easy to say, and the perseverance to keep trying until the desired response is given.

GICPR sets itself apart by being fierce in our loyalty to our clients and always puts the reputation and image of our clients first.  Artists and projects worked on in the past include Juanita Bynum, Tank, Michel’le, SWV, Dawn Robinson, Nicki Micheaux, Dwayne Adway, Dlai’, SUN, Myron Williams, Bishop “Mr. Clean” White, The Go Go’s, Juvenile, Chingy, New Edition, Vida Guerra, Steve Harvey, DJ Quik, Tracy McGrady  “T-Mac Entertainment”, Ed Lover, EPMD, Michel’le, Poor Righteous Teachers, Sting, Boys II Men, BD Freeman, Terra Menyone, Shemar Moore, Everybody Loves Raymond, The Academy Awards, The Grammy’s, King of Queens, The Last Don, Cosby, Murphy Brown, Soul Train “Lady of Soul Awards,” and The 1998 Nagano Olympics, Saving Lives With Laughter Benefit Concert

GICPR embodies the very soul of entertainment publicity by continuing to be innovative and cutting edge, while still holding on to integrity and respect.  This combination is not easily found in most of today’s pr firms, but is definitely sought after by today’s creative individuals.