GICPR is a boutique agency that provides publicity, personal management, event coordination, crisis management, and image consulting. We offer our clients the experience of a large agency and combine it with the personal attention only a boutique agency can impart. The key to our approach is the relationships we have developed over the years. We have established a rapport with mainstream, urban, and faith based media realizing the importance of each outlet.
The goal of GICPR is to have a clear understanding of the wants and needs of our clients. Some firms establish relationships strictly with mainstream media outlets thus resulting in missed opportunities. GICPR does just the opposite. We take advantage of all media allotting our clients maximum exposure overall.
GICPR manages all of our client’s needs by customizing our services to meet their needs. GICPR staff members are trained to handle all public appearances, interviews, and promotions, with a strict policy to never leave a client feeling unprepared or ill-informed. Absolute discretion is always a priority, allowing our clients to benefit from the personal management services we provide.
What sets GICPR apart is our ability to evaluate the needs of each client and customize their services to not only meet their needs, but exceed them.
- Orchestrate Public Appearances
Organize Meet & Greets
Organize Press Conferences
Schedule Interviews and Media Placements (tv, print, radio, internet)
Coordinate Publicity Campaigns
Red Carpet Preparation and Attendance
Involve Clients with events that will raise their profile
Distribute Press Kits
Write Press Releases and Bios
Media Training and Interview Preparation
Provide Celebrity Guest for Special Events or Promotions
Coordinate Special Events
Coordinate Marketing Campaigns
GICPR works with clients that are in danger of suffering damage to their image, reputation, business interruption, or legal issues. We know what to do for our clients based on our skills as public relation specialist in the fields of entertainment, business, and politics.
Using common sense and the solid relationships we have established are a few ways we are able to rectify unfortunate situations, and protect clients from undesirable publicity. We are experts in handling everything from major corporate crisis, to personal indiscretions. If we don’t already know your business and goals we will learn quickly. Our ability to look at situations from various angles and create a positive spin is what sets us apart.
We deal in results, not empty promises. Each client’s situation is unique; therefore we examine individual circumstances and present decisive expectations. We work to:
• Get clients quoted in all levels of media
• Keep clients out of the news when appropriate
• Promote positive images
• Launch new products
• Hold press conferences when necessary
• Manipulate public perception before, during and after trial
• Prepare clients for Q&A’s, press conferences, interviews, and court appearances
An individual or business crisis can be a devastating event, and possibly career or business ending. To avoid disaster a solid plan of action must be put in place and executed effectively. We know this can only happen when clients are confident in our experience and ability. That is why we pride ourselves on being professional and prepared at all times.
We know there is no way to anticipate all negative outcomes; however we will look at each situation from multiple angles to ensure minimal surprises.
Strategies and Tactics:
• Work with all levels of local and national media to handle crisis situations
• Place stories in the media to initiate the right kinds of stories
• Keep stories, or parts of stories out of the media
• Prepare clients for interviews with the highest-level of news media
• Turn around media and public perception
• Help create a new and more media-friendly image
• Create charity events and positive client stories
“Press coverage for the My Hood Votes, voter registration campaign was better than we could have ever hoped. We received coverage by local television news outlets, newspapers, and radio. The success was a direct result of GIC Public Relations hard work and preparation.”
– Jasmyne Cannick, Political Analyst, and former Press Secretary
“Amy Malone and the GIC team have the expertise and background to navigate the most complex crisis using the media as a powerful tool. Amy’s unmatched understanding of public perception, and her ability to stay controlled under pressure, helped to sway public perception of my very high profile client, and reestablish her as a well respected and endeared public figure.”
– Toska Medlock Lee, VP of Flow Records
GICPR sets itself apart by being fierce in our loyalty to our clients and always placing their reputation and image first. We continue to be innovative and cutting edge, while still holding on to integrity and respect. This combination is not easily found in most of today’s firms.
Clients Past and Present: Chante’ Moore, Damon Dash, Boogie Dash, Joshua Gunn, Michel’le, Kenya Eugene, Raise Em Up Records, Tank, Dawn Robinson, SWV, Juanita Bynum, Myron Williams, Flow Music & Entertainment, Devard Darling, Jonathan Butler, Zebulon Ellis, Pastor Eric Simmons, Stacey Darling, Nicki Micheaux, Altovise Davis, Lil Eazy-E, The Go Go’s, Juvenile, Chingy, New Edition, Vida Guerra, DJ Quik, Ed Lover & Dr. Dre, EPMD, T-Money, Michel’le, Donni Rae, Poor Righteous Teachers, Sting, Boys II Men, BD Freeman, Ken Taylor, 3D, Pato Banton, Mountain AID’s Foundation, Justin BUA, T-Mac Entertainment, Miki Howard, Taj Johnson George, London “Deelishis” Charles, The As One Foundation, Good Game Entertainment, Blackground Records, Yetta Young, BD Freeman, Charlie’s Angels Motorcycle Club, Metal Mulisha Drinks, Rare Breed Motorcycle Club,
Projects: Boost Mobile RockCorp Campaign, The Grammy’s, King of Queens, The Last Don, Everybody Loves Raymond, Cosby, Murphy Brown, Soul Train “Lady of Soul Awards,” Steve Harvey’s: Saving Lives with Laughter Benefit Concert, The 1998 Nagano Olympics, Randal Pinkett’s “Campus CEO” 2006 Book Tour, 2007 Women on the Front Line Conference, 2004 New Edition Tour, 2008 V-Day: Vagina Monologues Tour, Juanita Bynum “Piece of My Passion”, Jonathan Butler/Juanita Bynum “Gospel Goes Classical”, Juanita Bynum “Christmas at home with Juanita Bynum”, Myron Williams “Made to Worship”, DJ Quik “Trauma”, Chingy “Hood Star”, Juvenile “Reality Check”, LG BET Celebrity Afterparty, Southern All-Star’s Celebration, Pocketbook Monologues, Myron Williams “Made to Worship” Conference, Devard & Devaughn Darling Football Camps, TMC Productions Launch Party, Salvation Army Dedication Press Conference and Ceremony, Councilmen Bernard Parks Election Night Event
GICPR Client Placements and appearances include: Good Morning America, CNN, People Magazine, Glamour Magazine, Newsweek, New York Times, Los Angeles Times, The Insider, MTV Cribs, Good Morning Atlanta, Star Jones Show, Tom Joyner Morning Show, BOP, Nickelodeon Magazine, Teen People, Tom Joyner Fantastic Voyage Cruise, XXL Magazine, RIME Magazine, Today’s Black Woman, Exhalted, Essence Magazine (cover), Jet Magazine, Gospel Today (cover), Ladies First Magazine (cover), Upscale Magazine (cover), BET Black Carpet, Teen Choice Awards, Billboard Awards, BET Awards, Soul Train Lady of Soul Awards, BET Celebration of Gospel, BET Hip Hop Awards, VH1 Hip Hop Honors, Black Woman Magazine, BRE Magazine, My Two Cents, Meet The Faith, MTV’s The 5ive, Good Day Dallas, Steve Harvey Morning Show, Russ Parr Morning Show, NAACP Image Awards, Access Hollywood, The Access Show, Ozone Awards, Vibe Awards, Diva’s Simply Singing, Urban Influence Magazine, DUB Magazine, Sister to Sister Magazine, Smooth Magazine, Rap Pages, Billboard Magazine, Giant Magazine, NAACP Theater Awards, The Stellar Awards, The Dove Awards, The ESPY Awards