About Us

 

Girl in Charge Public Relations (GICPR) provides customized communications services to the entertainment industry, high profile individuals, non-profit organizations and companies of all sizes. We offer our clients the experience of a large agency and combine it with the personal attention only a boutique agency can impart. Our areas of practice includes Entertainment & Sports, Corporate, Lifestyle, Public Affairs, Women in Technology, Non-Profit, Crisis Management, Events, Digital & Social Media, and Cause Driven Publicity.  We bridge traditional and new media to generate newspaper, magazine, trade journal, radio, television and online coverage to ensure maximum exposure for our clients.

GICPR is a minority owned firm powered by incredible women that contribute their expertise to the success and effectiveness of the organization.  We pride ourselves on being trusted consultants and conscious advisers to our clients by providing them with expert service, experienced counsel and hands-on support to meet their objectives.  We are intentional about our dedication to specialty targeted projects and organizations that uplift and support minorities, women, faith-based and marginalized groups.

We specialize in branding, marketing, promotions and public relations that target the African American community.  

Our many years of experience working in various industries including Entertainment, Technology, and Government have placed our team on the front-line of confronting and resolving issues that stem from lack of knowledge, diversity and inclusion.  Our consultants are available to work with executives, on the ground teams, studio heads and talent to ensure a comfortable space that nurtures creativity, innovation and productivity.  We understand the importance of being conscious and respectful to others, therefore we now offer Executive Training, Team Building, and Diversity & Inclusion Consulting.  

GICPR manages all of our clients accounts by customizing our services to meet their needs. GICPR staff members are trained to handle all public appearances, interviews, and promotions, with a strict policy to never leave a client feeling unprepared or ill-informed. Absolute discretion is of utmost importance to us, allowing our clients the comfort of knowing we place their reputation, brand and image at the top of our list of our list of priorities.

What sets GICPR apart is our ability to evaluate the needs of each client and develop a strategic plan to not only meet their needs, but exceed expectations.

Amy Malone and the GIC team have the expertise and background to navigate the most complex crisis using the media as a powerful tool. Amy’s unmatched understanding of public perception, and her ability to stay controlled under pressure, helped to sway public perception of my very high profile client, and reestablish her as a well respected and endeared public figure.
Myron Williams
President of Flow Records
“Press coverage for the My Hood Votes, voter registration campaign was better than we could have ever hoped. We received coverage by local television news outlets, newspapers, and radio. The success was a direct result of GIC Public Relations hard work and preparation.”
Jasmyne Cannick
Political Analyst, former Press Secretary