Meet The
Girl in Charge

Girl in Charge, also known as GICPR has an exclusive team of top-notch creators to strategically craft goals and objectives that are relevant to the specific needs of the client. Our team of seasoned professionals has established relationships with regional and national press, along with bloggers, taste-makers, editors and writers. We offer a competitive edge to position our clients with high-profile programs, events, media placements, public relations and social media campaigns.

Amy Malone
Amy Malone, Owner and Public Relations Professional

Amy Malone is a natural communicator who takes pride in working with clients to elevate their name and brand recognition through precise messaging, innovative campaigns, and seamless execution.  This combination allows her to help others communicate their thoughts, shape their images, and share their stories.

She founded Girl in Charge Public Relations, in 2005 after being an entertainment publicist for several years and noticing a lack of African American female representation in Hollywood.  Now over 20 years later, she has worked with some of entertainments top A listers and expanded from entertainment to cause driven campaigns and corporate communications. 

Her goal is to always take advantage of opportunities to increase client brand, name, and face/logo recognition. This done through carefully thought-out publicity campaigns and executed with precision from inception to completion. The approach has worked in placing client projects on the New York Times Best Sellers list, and on top of the Billboard Charts, as well as garnering them such industry accolades as NAACP Image Awards, Grammy Awards, BET Awards, and Stellar Awards.

Amy is passionate in her fight against racism, sexism, agism, sizism, colorism, and any ism that discriminates against women and other marginalized individuals. She works with several non-profit organizations including, Women of Color Unite (WOCU), Los Angeles African American Women Political Action Committee (LAAAWPAC), Fontana Resources at Work (FRW), Empowering Success Now, the National Council of Negro Women (NCNW).

At GIC Client Relations is Our Top Priority